Advertising, PR & SEO

Below is the latest information regarding placement across all websites of our media group,
including examples of SEO and PR material placements.

Our websites

The “Varta | Dozory” Media Group (since 2006) owns a range of regional news and thematic online platforms.

Dozory(“Guard”): 
Dozor.UA dozor.com.ua, City Dozor kharkov.dozor.ua (Kharkiv), Eastern Dozor dnepr.dozor.ua (Dnipro), 
Southern Dozor odessa.dozor.ua (Оdesa), Capital Dozor kiev.dozor.ua (Kyiv), Dozor Donbas vostok.dozor.com.ua, 
Sport Dozor sport.dozor.com.ua, Dozor Food eda.dozor.com.ua

Varta (“Guard-UA”): 
varta.com.ua (Kyiv & West Ukraine), varta.kharkov.ua (Kharkiv & East Ukraine), 
https://varta.com.ua/blogs/bayern (Warta in Bayern)    

Thematic Projects:
Southern Courier: uc.od.ua, Passenger Transport traffic.od.ua, 
Women's Magazine Kabluchki (“Heels”) kabluchki.ua,
Advertising Report adreport.ua 

In addition to banner placements (e.g., right premium banner 240x350, first screen), we offer the following types of text placements:

SEO Materials
SEO materials with active (dofollow) links are published as news articles (up to 2,500-3,000 characters)
or long-form articles (3,000-10,000 characters) in the news feed.

Examples:
https://dozor.com.ua/news/region/1217267.html  
https://kharkov.dozor.ua/news/city/1202293.html
https://kharkov.dozor.ua/news/1207613.html 
https://odessa.dozor.ua/news/1210935

PR Services

1. Standard and image-building PR materials (Company News, Person: Business, Politics).
2. Crisis and anti-crisis PR materials (Business conflicts, negative press from opponents, etc.).

Pricing

Standard and image-building PR materials, as well as SEO materials in the "News in Feed" format
(up to 2,500 characters**):

1. Regional websites - €80 (PR), €60 (SEO):
   Southern Courier: uc.od.ua,
   Varta (Kharkiv & East Ukraine) varta.kharkov.ua , 
   Warta in Bayern https://varta.com.ua/blogs/bayern 
   City Dozor kharkov.dozor.ua (Kharkiv),
   Eastern Dozor dnepr.dozor.ua (Dnipro), 
   Southern Dozor odessa.dozor.ua (Оdesa),
   Capital Dozor kiev.dozor.ua (Kyiv), 
   Dozor Donbas vostok.dozor.com.ua, 
    
2.  Websites with domains: ua, com.ua – €120 (PR), €60 (SEO).
   Dozor.UA dozor.com.ua, varta.com.ua (Kyiv & West Ukraine),Women's Magazine Kabluchki (“Heels”) kabluchki.ua,
   Advertising Report adreport.ua 
    
3. Thematic websites (Transport, Sport, Food, etc.) – €60 (PR), €40 (SEO).
   Passenger Transport traffic.od.ua, 
   Sport Dozor sport.dozor.com.ua, 
   Dozor Food eda.dozor.com.ua

*  Standard placement includes up to 2 photos and 1 active link in the text (dofollow). Each additional photo or link: +€15 to the placement cost.
** Placement in the article format (if the text exceeds 2500 characters) – surcharge proportional to the number of characters (+€15 for every 500 characters).

Discounts and Surcharges

1. The surcharge for placing materials in the formats "Conflict" is +100%, but the editorial board reserves the right to reduce or increase the price depending on the content of the material, or refuse publication without explanation.
2. Removing a material previously published on the website – coefficient 2-3 times the placement price.
3. We offer the possibility of pinning a news item to the website's Home page – for 1 day: +€15, for 3 days: +€30.
4. We also offer the option to duplicate the news item on social networks, for example – in Kharkiv: https://www.facebook.com/Dozor.Kharkov/ or https://www.facebook.com/varta.ukraine/ – +€15 to the base cost.
5. We offer the possibility of adding links to archival articles (with text corrections of these articles), which were published 1 year or more ago (some websites have materials from 2006-2024). The surcharge for such placement is: +25% to the base cost.
6. The basic discount for partner agencies is 20% (for a one-time placement). The guest discount (for the first placement), as well as for a minimum of 2 publications per month, is 25% (the same discount applies for a one-time placement in 3 editions (without installment payments)).

FAQ

1. We do not place materials of the following formats: "Tobacco," "Alcohol," "Casino", "Gambling" "Sports betting", "Fortune telling / Prophecies / Magic" etc.
2. Links in the text can lead to either a single resource or different resources - it does not matter. Types of links:
   a) "You can find out more by contacting the delivery service" + link in anchor => OK
   b) "You can find out more by visiting the website www.DOMAIN.com => NOT OK! (Such "wild" variants are highly undesirable)
3. Video. Embedding a video code into the text is possible.
4. We accept the content written in English, German, Ukrainian or we may translate the same into your desired language

Payment Terms

1. Prepayment – 100%. We are ready to work with payment deferrals after at least 2 months of previous cooperation.
2. We accept PayPal, Visa and MasterCard.

Example of Standard PR Placement (Company News)
https://dozor.com.ua/news/fakti/1212580.html
https://dozor.com.ua/news/fakti/240.html 
https://dozor.com.ua/news/fakti/1216070.html  
https://dozor.com.ua/news/fakti/1212505.html   

Example of Image PR Placement (Persona, Business)
https://dozor.com.ua/news/fakti/1214123.html 
https://varta.kharkov.ua/news/city/1136438  
http://adreport.ua/market/lyudi/27754.html   
https://varta.kharkov.ua/blogs/kasyanenko/1115255  

Example of Image PR Placement (Persona, Politics)
https://dozor.com.ua/news/fakti/1216268.html
https://kharkov.dozor.ua/news/vlast/1201297.html 
https://kharkov.dozor.ua/news/vlast/1200720.html 
https://varta.kharkov.ua/blogs/kasyanenko/1117542 

Examples of Crisis and Anti-Crisis PR Placement
(Business Conflict, Negative – upon request)

Still have questions?
Contact us: +38 067 573-73-25 (Viber, WhatsApp, Telegram)
e-mail: [email protected]